For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so ...


Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all ...


As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering the time and effort it takes into producing ...


The new year is coming fast, and the best way to prepare -- and stay ahead of your competitors -- is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI ...


Affiliate marketing is a win-win situation. The company benefits from increased sales and exposure, while the affiliate receives a nice commission in return. Despite the obvious advantages, 78 percent of CMOs admit affiliate programs to be their least ...


Seemingly overnight, capable voice recognition joined forces with artificial intelligence and machine learning to push voice-enabled experiences to the forefront of business thinking. But before brands leap into the fray, they need to recognize where and ...


Effective marketing is one of the most important tools a small business can use on to grow their business, so it should come as no surprise that articles about marketing regularly feature in SmartCompany‘s most read articles. In 2017, you could almost ...


Editor’s Note: “LinkedIn Presents the Future: B2B Marketing Edition” is the third video in our LinkedIn Presents the future series; the previous videos can be viewed here and here. In the not so distant past, B2B marketing consisted of print ads ...


Facebook Inc (NASDAQ: FB)'s Instagram property appears to be on track to reach the 1 billion user milestone, and advertisers couldn't be happier with the platform's growing reach. What You Need To Know Instagram's total user base passed the 800 million ...


There is an ad floating around social media that everyone seems to be talking about. Here’s an image of the ad: If you look at the ad, you’ll notice that there is a hair on it. Yep, that’s right: there’s a hair there. Let’s forget about the ad ...


There is an ad floating around social media that everyone seems to be talking about@ Here’s an image of the ad: If you look at the ad, you’ll notice that there is a hair on it@ Yep, that’s right: there’s a hair there@ Let’s forget about the ad @@@

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